Playblu chose adult videos to launch the service since "it makes the user experience far more exciting than the current passive adult content," said Saj Muzaffar, founder of Playblu. "Currently we have five girls."
Video clips start at $5.25 and are billed directly by the company.
Viewers are able to purchase further clips via a direct link to the Playblu mobile website shop.
The site, www.playblu.net, is only viewable using Microsoft Internet Explorer.
The company plans on adding non-adult content. Playblu is currently in negotiations to secure rights to offer soccer, although details were not available at the time of publication.
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